About

Portrait photo of Patrick Schoebel

I'm a UX designer with eight years of professional experience and have also been developing software for over 15 years.

Background

Technology has fascinated me since I was ten: first HTML pages, a simple CMS in PHP, my first iPhone app in 2008. That early curiosity eventually led me to a dual vocational education and training as an IT Specialist for Application Development, followed by a degree in Cognitive Science and then a Master of Science in User Experience Engineering (graduated with distinction), both of the latter focused on human-computer interaction.

For eight years, I worked at Accenture Song as a UX designer on Audi's digital customer portal myAudi. I started in the native-app team, then in a concept team for app and web, and finally in a cross-functional team focused on the web experience. I designed features across the product, conducted usability tests, and worked within a large-scale SAFe environment alongside developers, UI designers, and copywriters.

Alongside my UX work, I design and develop native iOS apps with Swift and SwiftUI. Currently, two of my apps are live on the App Store: Onoma and ZigHaven. Because I build software myself, I understand technical constraints first-hand — which makes collaboration with engineering teams more productive.

How I Work

Good design is invisible. The best interfaces make complex things feel effortless — not by hiding complexity, but by structuring it so well that users don't have to think about it. That principle guides every design decision I make.

  • Research-driven: Whenever possible, I ground design decisions in user research, analytics, and usability testing, not assumptions.
  • Comfortable with complexity: Enterprise systems, multiple backends, cross-platform constraints — I've navigated all of that at scale.
  • Design-to-code fluency: I speak both languages, which means fewer handoff surprises and more realistic design proposals.
  • Collaborative: I enjoy working in cross-functional teams and value open, constructive feedback.

Skills & Tools

  • UX: User research, usability testing, wireframing, prototyping, information architecture, user flows, journey mapping, A/B testing, interaction design, accessibility
  • UI: Design systems, responsive design, micro-interactions
  • Development: Swift, SwiftUI, HTML/CSS, JavaScript
  • Tools: Figma, Sketch, Xcode, Git, Jira, Confluence
  • Methods: Scrum, SAFe, Design Thinking, Jobs to be Done

Beyond the Screen

During my master's studies, I volunteered as an ambassador for STEM Scotland, inspiring young people to engage with technology. Outside of work, I'm interested in urban mobility and cycling infrastructure, and I enjoy hands-on projects, from 3D printing to DIY.

Availability

I'm currently available — for full-time UX roles as well as freelance projects. I prefer working remotely from Hamburg, Germany. I am also looking forward to challenges in the field of software development as a hybrid approach with UX development.

Download CV (PDF)

Let's Talk

An open position, a freelance project, or just want to chat about design and development? I'd love to hear from you.

Get in touch